Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Adland : (Kayıt no. 66953)

MARC ayrıntıları
000 -LEADER
fixed length control field 01090nam a2200325 i 4500
001 - CONTROL NUMBER
control field 53380
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130412s2013 enkm b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013014332
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749464318
Qualifying information (paperback)
International Standard Book Number 0749464313
Qualifying information (paperback)
Cancelled/invalid ISBN 9780749464325
Qualifying information E-ISBN
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- OWK
-- UtOrBLW
-- BAUN
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .T83 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tungate, Mark,
Dates associated with a name 1967-
245 10 - TITLE STATEMENT
Title Adland :
Remainder of title a global history of advertising /
Statement of responsibility, etc Mark Tungate.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- Philadelphia, PA :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 259 pages, 16 unnumbered pages of plates ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent.
Content Type Code txt
337 ## - MEDIA TYPE
Media Type Term unmediated
Source rdamedia.
Media Type Code unmediated
338 ## - CARRIER TYPE
Carrier Type Term volume
Source rdacarrier.
Carrier Type Code volume
500 ## - GENERAL NOTE
General note Revised edition of the author's Adland published in 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 253-254) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision History.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 09/12/2020 Satın Alma 102.94 255.07.02.01.06- HF5823 .T83 2013 053380 09/12/2020 09/12/2020 Kitap
Bizi Sosyal Medyada Takip Edin