Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Enhancing knowledge development in marketing : (Kayıt no. 7291)

MARC ayrıntıları
000 -LEADER
fixed length control field 00847 am a2200265 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940420s1993 ilu 100 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0877572364
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .E458 1993
245 00 - TITLE STATEMENT
Title Enhancing knowledge development in marketing :
Remainder of title perspectives and viewpoints /
Statement of responsibility, etc edited by P. Rajan Varadarajan and Anil Menon.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chicago:
Name of producer, publisher, distributor, manufacturer American Marketing Association,
Date of production, publication, distribution, manufacture, or copyright notice 1993.
300 ## - PHYSICAL DESCRIPTION
Extent 85 pages ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Form subdivision Congresses.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Varadarajan, P.
Personal name Menon, Anil.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Marketing Association
9 (RLIN) 111031
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 8263
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 21/12/2000 12.83 HF5415.2 .E458 1993 008263 22/12/2015 11/01/2015 Kitap
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