MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
02104nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
58176 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991027s1999 nyua b 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0823066312 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
9780823066315 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
0688167136 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
9780688167134 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NVC |
| Language of cataloging |
eng |
| Transcribing agency |
NVC |
| Modifying agency |
NYP |
| -- |
UGX |
| -- |
NLGGC |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
WAU |
| -- |
AU@ |
| -- |
UKM |
| -- |
TXA |
| -- |
IXA |
| -- |
CNMBL |
| -- |
VMC |
| -- |
BAUN |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59.2 |
| Item number |
.C37 1999x |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carter, David E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding : |
| Remainder of title |
the power of market identity / |
| Statement of responsibility, etc |
by David E. Carter ; with an introduction by Jeffrey F. Rayport. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, N.Y. : |
| Name of producer, publisher, distributor, manufacturer |
Hearst Books International, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
183 pages : |
| Other physical details |
chiefly col illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 183) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Introduction |
| Statement of responsibility |
/ Jeffrey Rayport |
| Title |
-- 2. One hundred powerful global brands: a visual overview |
| -- |
-- 3. The power of a consistent identity |
| -- |
-- 4. The power of a great company name |
| -- |
-- 5. Why companies change their names |
| -- |
-- 6. The power of a great logo |
| -- |
-- 7. How long until we can use the logo by itself? |
| -- |
-- 8. The visual style of the identity must reflect the company |
| -- |
-- 9. "People" as brand identities |
| -- |
-- 10. Corporate identity for commodity products |
| -- |
-- 11. Keeping the corporate identity fresh and alive |
| -- |
-- 12. Dominant brands |
| -- |
-- 13. "Top of mind" brands |
| -- |
-- 14. Brand extension |
| -- |
-- 15. The power of having a great product name |
| -- |
-- 16. Package design and corporate identity |
| -- |
-- 17. Corporate identity and the global economy |
| -- |
-- 18. Two hundred logos of American firms: a portfolio of design excellence |
| -- |
-- 19. So, just how much is a brand worth |
| -- |
-- in terms of money? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name as entry element |
Business names |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Corporate image. |
|
|---|
| Topical term or geographic name as entry element |
Logos (Symbols) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
-baunlogo.png?alt=media&token=2b1f50b7-298a-48ee-a2b1-6fcf8e70b387)
-Facebook-2024.png?alt=media&token=2fcc0655-0091-431c-8ee0-059464d6eda1){kind=small}
-Instagram-2024.png?alt=media&token=a143a92a-6f9d-45a7-9ba2-9cc62f92e772){kind=small}