Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Pazarlamada markalaşma stratejileri / (Kayıt no. 91366)

MARC ayrıntıları
000 -LEADER
fixed length control field 01007nam a2200301 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150429s2013 tu b 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789944157742
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency SULEY
Language of cataloging eng
Transcribing agency SULEY
Modifying agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title tur
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number G86 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gümüş, Sefer
Relator term Author
9 (RLIN) 88905
245 10 - TITLE STATEMENT
Title Pazarlamada markalaşma stratejileri /
Statement of responsibility, etc Yrd. Doç. Dr. Sefer Gümüş, Pınar Saraç.
250 ## - EDITION STATEMENT
Edition statement 1. baskı : Kasım 2013
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Hiperlink,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 95 pages ;
Dimensions 21 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Hiperlink Yayınları ;
Volume number/sequential designation 64.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 89-95)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 550
Topical term or geographic name as entry element Brand name products
9 (RLIN) 549
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Saraç, Pınar.
Relator term Author
9 (RLIN) 117538
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Hiperlink Yayınları ;
Volume number/sequential designation 64.
9 (RLIN) 27012
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 20/03/2024 Satın Alma 255.07.02.01.06- HD69.B7 G86 2013 062840 20/03/2024 20/03/2024 Kitap
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