Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Marketing-Management: Analyse, Planung und Kontrolle / (Kayıt no. 92872)

MARC ayrıntıları
000 -LEADER
fixed length control field 01115nam a2200301 i 4500
001 - CONTROL NUMBER
control field 64166
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241002201128.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 740514s1977 gw a b 000 0 ger d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3791002082
Qualifying information (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Modifying agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title ger
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K6415 1977
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term Author
9 (RLIN) 2004
240 10 - UNIFORM TITLE
Uniform title Marketing management: analysis, planning, and control
Language of a work German.
245 10 - TITLE STATEMENT
Title Marketing-Management: Analyse, Planung und Kontrolle /
Statement of responsibility, etc Philip Kotler ; Deutsche Übersetzung der zweiten Auflage von Heidi Reber und Gerhard Reber.
250 ## - EDITION STATEMENT
Edition statement Ungekürzte Studienausg., unveränd. Nachdr.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Stuttgart :
Name of producer, publisher, distributor, manufacturer Poeschel,
Date of production, publication, distribution, manufacture, or copyright notice 1977.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 908 pages :
Other physical details illustrations ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 6611
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reber, Heidi.
Relator term Translator
9 (RLIN) 119933
Personal name Reber, Gerhard
Relator term Translator
9 (RLIN) 119934
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 02/10/2024 Bağış 255.07.02.01.06-   HF5415.13 .K6415 1977 064166 02/10/2024 02/10/2024 Kitap
Bizi Sosyal Medyada Takip Edin