MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
01580nam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
64752 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241018180742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070605s2005 tu a b 000 0 tur |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9756347503 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
9789756347508 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
HKÜT |
| Language of cataloging |
eng |
| Transcribing agency |
HKÜT |
| Modifying agency |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
tur |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.Y458 2005 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Yeni pazarlama trendleri / |
| Statement of responsibility, etc |
editör Aşkın Baysal. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Birinci Basım Nisan 2005 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Mediacat, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
118 pages ; |
| Dimensions |
20 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| Source |
rdacarrier |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
İÇİNDEKİLER |
| -- |
Türk tüketicisinin kültürel portresi 9 |
| -- |
Etnik pazarlama: Biji marketing! 23 |
| -- |
Piyanoya ters oturup klozet çalan inek ya da absürd reklamcılık 39 |
| -- |
’Yerel düşün, yerel davran!’ 51 |
| -- |
Dünyanın alameti harikalan: Marka kentler 59 |
| -- |
’Küçük markalar her zaman geleceğe bakar" 69 |
| -- |
Marka mitolojisi: Ağızdan ağıza reklam 75 |
| -- |
İnternet reklamcılığı: Bu sefer olacak mı? , 87 |
| -- |
Marka pazarlamasının daha zekice yapılması şart! 95 |
| -- |
’Reklam nişan alır, çizgi altı tetiği çeker!" 99 |
| -- |
Sadece süvari saldmsı yetmez! 105 |
| -- |
“CRM’in özü teknoloji değil yaratıcılıktır" 109 |
| -- |
’Bugünün en büyük oyuncuları internet markalandır’ 113 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
1624 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
549 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Marketing. |
| 9 (RLIN) |
120150 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baysal, Aşkın |
| Relator term |
Editor |
| 9 (RLIN) |
86392 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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