Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Müşteri odaklı promosyon stratejileri : (Kayıt no. 93871)

MARC ayrıntıları
000 -LEADER
fixed length control field 01402nam a2200289 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241223145355.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090702s2007 tu a b 00110 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789944969390
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency GAZIU
Language of cataloging eng
Transcribing agency GAZIU
Modifying agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title tur
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K37 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kaşıkçı, Ercan.
Relator term Author
9 (RLIN) 89590
245 10 - TITLE STATEMENT
Title Müşteri odaklı promosyon stratejileri :
Remainder of title 4P değil, 8P zamanı /
Statement of responsibility, etc Ercan Kaşıkçı.
250 ## - EDITION STATEMENT
Edition statement 1. baskı Kasım 2007.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Kaizen, Resital Yayıncılık,
Date of production, publication, distribution, manufacture, or copyright notice 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 232 pages :
Other physical details illustrations ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Bu kitap, Brand Build Up Organizasyon and Danışmanlık şirketinin bir eğitim hizmet projesi olarak üniversitelere, pazarlama dünyasına kazandırılmıştır.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 227-228) ve sözlük var.
505 00 - FORMATTED CONTENTS NOTE
Title İÇİNDEKİLER
-- Önsöz 11
-- Giriş 15
Miscellaneous information Birinci Bölüm
Title Pazarlamaya Genel Bakış 19
Miscellaneous information İkinci Bölüm
Title Temel Pazarlama Karması 33
Miscellaneous information Üçüncü Bölüm
Title Pazarlama İletişim Karması 49
-- Satış Özendirme Çeşitleri 61
Miscellaneous information Dördüncü Bölüm
Title Reklam Pazarlama Sözlüğü 201
-- Kaynakça 227
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1624
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Brand Build Up.
Relator term Issuing body
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 23/12/2024 Bağış 255.07.02.01.06-   HF5415 .K37 2007 065992 23/12/2024 23/12/2024 Kitap
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