Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Duyular ve marka : (Kayıt no. 94101)

MARC ayrıntıları
000 -LEADER
fixed length control field 01607nam a2200385 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250728121236.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090305s2007 tu a 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789756225868
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency BGZ
Language of cataloging eng
Transcribing agency BGZ
Modifying agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number L5419 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lindstrom, Martin,
Dates associated with a name 1970-
Relator term Author
9 (RLIN) 37536
240 10 - UNIFORM TITLE
Uniform title Brand sense : build powerful brands through touch, taste, smell, sight, and sound.
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title Duyular ve marka :
Remainder of title 5 duyuyla güçlü markalar yaratmak /
Statement of responsibility, etc Martin Lindstrom ; Philip Kotler'in önsözüyle ; çeviren Ümit Şensoy.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer Optimist,
Date of production, publication, distribution, manufacture, or copyright notice 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 240 pages :
Other physical details illustrations ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Optimist yayınlar ;
Volume number/sequential designation 69.
Series statement İş-Yönetim
500 ## - GENERAL NOTE
General note Translation of: Brand sense : build powerful brands through touch, taste, smell, sight, and sound.
General note Philip Kotler'in önsözüyle.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 231-234) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
9 (RLIN) 549
Topical term or geographic name as entry element Business names.
9 (RLIN) 5384
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
9 (RLIN) 532
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
9 (RLIN) 72383
Topical term or geographic name as entry element Senses and sensation.
9 (RLIN) 88372
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Şensoy, Ümit.
Relator term Translator
9 (RLIN) 27762
Personal name Kotler, Philip.
Relator term
9 (RLIN) 2004
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Optimist yayınları ;
Volume number/sequential designation 69.
9 (RLIN) 10886
Uniform title Optimist yayınları.
Name of part/section of a work İş-Yönetim dizisi
9 (RLIN) 108874
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 14/01/2025 Satın Alma 255.07.02.01.06-   HD69.B7 L5419 2007 067968 14/01/2025 14/01/2025 Kitap
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