MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
01928nam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250508102610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160301t20152013tu a b 000 0 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789750615122 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OZU |
| Language of cataloging |
eng |
| Transcribing agency |
OZU |
| Modifying agency |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
tur |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.E73 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Erdoğan, Zafer, |
| Relator term |
Author |
| 9 (RLIN) |
124913 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pazarlama iletişimi / |
| Statement of responsibility, etc |
Zafer Erdoğan [and eight others] ; editör Yavuz Odabaşı. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4. Baskı. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Eskişehir : |
| Name of producer, publisher, distributor, manufacturer |
T. C. Anadolu Üniversitesi Yayınları, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 195 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
T. C. Anadolu Üniversitesi Yayını ; |
| Volume number/sequential designation |
no 2850. |
| Series statement |
Açıköğretim Fakültesi Yayını ; |
| Volume number/sequential designation |
no 1807. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
ÜNİTE BAŞLIKLARI |
| Title |
1 Pazarlama İletişimi Kavramı ve Öğeleri |
| -- |
2 Reklam |
| -- |
3 Halkla İlişkiler |
| -- |
4 Kişisel Satış |
| -- |
5 Satış Tutundurma |
| -- |
6 Ürün, Ambalaj, Fiyat ve Dağıtım |
| -- |
7 Diğer Pazarlama İletişimi Araçları |
| -- |
8 Pazarlama İletişimi Planlama Süreçleri |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
16655 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Uztuğ, Ferruf, |
| Relator term |
Author |
| 9 (RLIN) |
124914 |
|
|---|
| Personal name |
Gülmez, Emrah, |
| Relator term |
Author |
| 9 (RLIN) |
124915 |
|
|---|
| Personal name |
Yılmaz, R. Ayhan, |
| Relator term |
Author |
| 9 (RLIN) |
124916 |
|
|---|
| Personal name |
Öztürk, Sevgi Ayşe. |
| Relator term |
Author |
| 9 (RLIN) |
40896 |
|
|---|
| Personal name |
Özer, Alper, |
| Relator term |
Author |
| 9 (RLIN) |
124917 |
|
|---|
| Personal name |
İspir, N. Bilge, |
| Relator term |
Author |
| 9 (RLIN) |
124918 |
|
|---|
| Personal name |
Özmen, Müjdat, |
| Relator term |
Author |
| 9 (RLIN) |
124919 |
|
|---|
| Personal name |
Eroğlu, Elif, |
| Relator term |
Author |
| 9 (RLIN) |
109795 |
|
|---|
| Personal name |
Odabaşı, Yavuz, |
| Relator term |
Editor |
| 9 (RLIN) |
28009 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Anadolu Üniversitesi. |
| Subordinate unit |
Açıköğretim Fakültesi. |
| 9 (RLIN) |
7680 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Anadolu Üniversitesi Yayınları ; |
| Volume number/sequential designation |
2850. |
| 9 (RLIN) |
4497 |
|
|---|
| Uniform title |
Anadolu Üniversitesi. |
| Name of part/section of a work |
Açıköğretim Fakültesi Yayınları ; |
| Volume number/sequential designation |
1807. |
| 9 (RLIN) |
7681 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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