Social marketing (Topical Term)

Work cat.: Fine, S.H. Social marketing, c1990.

Dict. of marketing, 1988.

Economist pock. guide to marketing, 1986 (Social marketing; social cause marketing)

LC database, April 21, 1989.

LC database, Feb. 3, 1999 (cause related marketing)

Web. 3; IAC

Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.