Product placement in mass media (Topical Term)

Kullanılan kayıt sayısı: 1

Tercih edilmiş form: Product placement in mass media

Kullanıldığı yer/buradan bakınız:

Placement of products in mass media
Product placement in motion pictures
Product placement in television programs
Ürün yerleştirme, Kitle iletişim araçlarında

Ayrıca bakınız:

Daha geniş başlık: Advertising
Daha geniş başlık: Mass media

Notlar

Work cat.: 2003027329: Handbook of product placement in the mass media, c2004.

WWW, Jan. 7, 2004 (Product placement)

Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media.