Branding (Marketing) (Topical Term)

Work cat.: 2007031786: Moor, Liz. The rise of brands, 2007: ch. 1 (branding)

American Heritage dict. (brand)

Random House dict. (brand)

Wikipedia, Aug. 21, 2007 (branding)

Understanding American business jargon: a dictionary (branding)

Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.