Giriş Topical Term

Kullanılan kayıt sayısı: 3

001 - CONTROL NUMBER

• control field: 56184

003 - CONTROL NUMBER IDENTIFIER

• control field: OCoLC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20150210110040.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 860211i| anannbabn |b ana

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: sh 85038256

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Language of cataloging: eng
• Transcribing agency: DLC
• Modifying agency: DLC

053 #0 - LC CLASSIFICATION NUMBER

• Classification number element--single number or beginning number of span: HF5415.126

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Direct marketing

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Direct mail campaigns

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Doğrudan pazarlama

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Mail-order business
• Control subfield: g

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing
• Control subfield: g

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising, Direct-mail

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Direct selling

670 ## - SOURCE DATA FOUND

• Source citation: UMI business vocab.
• Information found: (Direct mail campaigns)

670 ## - SOURCE DATA FOUND

• Source citation: Baker. Dict. of marketing and advertising
• Information found: (Direct mail)

680 ## - PUBLIC GENERAL NOTE

• Explanatory text: Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market.