Customer relations Management (Topical Term)

Work cat.: 2009378278: Schellong, Alexander. Citizen relationship management, c2008: t.p. (Alexander Schellong) p. 1 (Customer Relationship Management; CRM is the acronym and term used for a body of management philosophies, practices, and technology utilizations) p. 15 (central to CRM is managing the relationship between the customer and the enterprise)

LC database, Feb. 23, 2009 ("customer relationship management" keyword search in title field: 89 hits)