Riding the waves of culture : understanding diversity in global business / Fons Trompenaars and Charles Hampden-Turner.

Includes index.

Includes bibliographical references and index.

-- An introduction to culture -- The one best way of organizing does not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- National cultures and corporate cultures -- Toward international and transnational management -- Reconciling cultural dilemmas -- When two worlds collide -- The diversity of diversity -- Summary and conclusions.

"Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century's most pressing management concerns-effectively leading people and organizations in an increasingly global business environment. Today's business landscape is barely a shadow of what it was only a few years ago, when managers' main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage."--Publisher's website.