Inside the business of illustration / Steven Heller and Marshall Arisman.

Includes bibliographical references (pages 211-215) and index.

-- Introduction: Do illustrators really want to know about business? The illustrator/art director relationship -- Part One: An overview of art versus illustration in America. 1. Art and illustration. Talking about art and illustration. Know your art and artists -- Part Two: Style, business, and ethics for the contemporary illustrator. 2. Style. Talking about style. What is style? A checklist. Trend spotter -- 3. Old and new. Talking about old and new. Brief timeline of illustration -- 4. Authorship. Talking about authorship. What is authorship? -- 5. Promotion. Talking about promotion. Self-promotion guidelines. Representing yourself or being represented -- 6. Ethics. Talking about ethics. Ethical pitfalls and pratfalls -- Part Three: Talking with illustrators and art directors. 7. Talking with illustrators: Brodner. Field. Koen. MacDonald. Holland. Dillon. Payne. Parada. Kalman. Bedrosian. Kunz. Fox. Sutton. Neimann. Enos -- 8. Talking with art directors: Newman. Curry. Girardi. Sedelmair. Doyle. Anderson. Winkler. Rees. Guarnaccia. Mouly.