The International Symposium on Current Approaches and New Trends in Social Sciences proceeding book = Sosyal Bilimlerde Güncel Yaklaşımlar ve Yeni Trendler Uluslararası Sempozyumu: bildiri kitabı/ editorial board Mustafa Bekmezci, Metin Ocak, İbrahim Boz, Esra Öztürk.

TABLE OF CONTENTS MARKETING CONSUMER PERCEPTION OF ONLINE STORE ENVIRONMENT AND ITS EFFECT ON ONLINE PATRONAGE INTENTION MEDIATED BY CONSUMER SHOPPING EXPERIENCE Fatima BATOOL, Amna BATOOL, Dr. Wasim Ul REHMAN..... 1 IMPACT OF SOCIAL MEDIA MARKETING IN YOUTH BUYING BEHAVIOR IN PAKISTAN Aftab AHMAD, Dr. Wasim Ul REHMAN, Maryem BIBI, Saleem PARVAIZ ..... 2 THE EFFECT OF USE OF SOCIAL MEDIA ON TOURISTIC DESTINATION SELECTION: GÖKÇEADA DESTINATION Senem ERGAN, Oya ERU...... 3 CONSUMER CYNICISM, EMOTIONAL INTELLIGENCE AND NEGATIVE WORD OF MOUTH MARKETING RELATIONSHIP Ruziye COP, Sare Gizem ARSLAN..... 5 A RESEARCH ON CUSTOMER RELATIONS MANAGEMENT PRACTICES OF FINANCIAL ADVISORS Ruziye COP, Ayşe ATASOY ..... 6 COVID- 19 AND ADVERTISING STRATEGIES FROM AGILE MARKETING PERSPECTIVE Aslıhan YAVUZALP MARANGOZ, Esra ÖZTÜRK ...... 7 IMPACT OF SENSORY MARKETING ON CONSUMERS’ PURCHASING BEHAVIOR Eda YILMAZ, Yavuz KORKMAZYÜREK..... 8 THE IMPACT OF E-COMMERCE ON CONSUMERS Mehreen ZAFAR, Dr. Muzammil KHURSHID, Fatima RASHID .... 10 BUYING BEHAVIOUR OF RURAL TOWARDS BRAND AND ADVERTISING AFFECTS Shamshir KHAN, Ahmed ABDULLAH, Zain Ul Abideen KASANA, Dr. Wasim Ul REHMAN..... 11 SOCIAL MEDIA MARKETING IN CUSTOMER RETENSION Rimsha AMJAD, Ayeza ZUBAIR, Muhammad ALI, Dr. Wasim Ul REHMAN..... 12 THE IMPORTANCE OF POP-UP STORES FOR ENTREPRENEURIAL MARKETING Didem DEMİR , Selçuk Yasin YILDIZ...... 14 CROWDSOURCING AS AN INNOVATIVE MARKETING METHOD: AN INTRODUCTION AND EXAMPLES OF CURRENT APPLICATIONS Esra ÖZTÜRK, Aslıhan YAVUZALP MARANGOZ...... 15 ECONOMICS ROLE OF MIGRANT’S REMITTANCE IN THE ECONOMIC GROWTH OF ASIA: A STUDY OF UPPER AND LOWER MIDDLE-INCOME ECONOMIES Abrar HUSSAIN, Muhammad Fahad NAEEM, Muhammad Faisal KHUSHI....... 17 IMPACT OF COVID-19 ON ECONOMY OF PAKISTAN Ahmed ALI, Dr. Muzammil KHURSHID, Waqas ASHRAF ...... 18 IMPACT OF COVID-19 ON THE ECONOMY OF PAKISTAN Muhammad ABDULLAH, Ameer HAMZA, Abdul HASSEB...... 19 IMPACT OF COVID-19 ON SMALL AND MEDIUM-SIZED ENTERPRISES (SME) OF PAKISTAN Ayesha BASHIR, Umme AIMEN, Ishmal IJAZ ..... 20 INFLUENCE OF ECONOMIC GROWTH ON ENVIRONMENTAL DEGRADATION’S INDICATORS Anam MUSTANSAR, Abrar HUSSAIN....... 21 CENTRAL BANKS’ INSTRUMENT AND ECONOMIC GROWTH Jaweria ABDUL SATTAR, Fizza ASHFAQ, Minahil FAISAL, Dr. Wasim Ul REHMAN.... 22 ROLE OF PUBLIC DEBT AND FDI ON GROWTH OF LOWER MIDDLE INCOME COUNTRIES OF SOUTH ASIA: A CASE OF PAKISTAN AND INDIA Muhammad Fahad NAEEM, Muhammad Faisal KHUSHI...... 23 RELATIONSHIP BETWEEN FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH IN DEVELOPED AND DEVELOPING COUNTRIES: AN ARDL ESTIMATION Kamran ALI, Dr. Muhammad SIDDIQUE, Naila KAUSAR, Haider TARIQ...... 24 IMPACT OF WORKING CAPITAL MANAGEMENT ON FIRM’S PROFITABILITY: A CASE OF PAKISTANI AUTOMOBILE INDUSTRY Muhammad Haris KHAN, Mafaz Ahmad KHAN......25 RELATIONSHIP OF DIVIDEND POLICY and STOCK PRICE VOLATILITY: A CASE OF PAKISTANI CEMENT SECTOR Mafaz Ahmad KHAN, Muhammad Haris KHAN....... 26 IMPACT OF ESPORTS INDUSTRY AND ITS EFFECTS ON ECONOMY OF PAKISTAN Hussnain CHAUDHARY, Dr. Muzammil KHURSHID, Umar SALEEM, Rana AZEEM 27 FINANCE A RESEARCH ON FACTORS AFFECTING BITCOIN RETURNS Ecem ÖZHAN, Seda TURNACIGİL.... 29 ADOPTION AND APPLICATION OF FORENSIC ACCOUNTING AMONG MALAYSIAN FINANCIAL INSTITUTIONS Emmanuel Abiodun OGUNDARE ....... 30 VOLATILITY SPILLOVERS BETWEEN OIL PRICES AND STOCK MARKETS OF SOME SARCC COUNTRIES Minha WAHEED, Dr. Muzammil KHURSHID..... 31 IMPACT OF LIQUIDITY RISK ON THE PROFITABILITY OF BANKS DURING GLOBAL FINANCIAL CRISIS AND COVID-19 PANDEMIC: AN EVIDENCE FROM PAKISTAN Umer HAYAT, Dr. Muzammil KHURSHID...... 32 THE IMPACT OF DEPOSITS ON THE FINANCIAL PERFORMANCE OF MICROFINANCE INSTITUTIONS Nimra ANSAR, Farah NAZ..... 33 REVIEW OF MEDIATION AGREEMENT DOCUMENTS ON STAMP TAX Metehan TOPSAKAL.... 34 A STUDY ON THE IMPACT OF MANAGERIAL OVERCONFIDENCE ON CORPORATE INVESTMENT EFFICIENCY THROUGH MEDIATING EFFECT OF INTERNAL FINANCING Aleena MEHBOOB, Abrar HUSSAIN...... 35 THE IMPACT OF COVID-19 LOCKDOWN ON STOCK MARKET PERFORMANCE: EVIDENCE FROM PAKISTAN AYESHA SIDDIQUE, ABRAR HUSSAIN...... 36 CORPORATE GOVERNANCE PRACTICES AND CAPITAL STRUCTURE DECISIONS: THE MODERATING EFFECT OF GENDER DIVERSITY Fareeha WASEEM, Syeda Fizza ABBAS, Khadeejah ALTAF ..... 37 IMPACT OF CAPITAL STRUCTURE and DIVIDEND PAYOUT POLICY ON FIRM’S FINANCIAL PERFORMANCE: A QUANTITATIVE STUDY OF PAKISTAN’S TEXTILE SECTOR Kamran ALI, Sana IRSHAD, Naveed Iqbal CHAUDHRY ........ 39 ONE OF THE PROBLEM AREAS OF INTERNAL AUDIT: ORGANIZATIONAL HYPOCRISY Murat GÖRMEN, Kenan ORÇANLI ...... 40 AN INVESTIGATION OF INVESTOR ATTENTION TO CRYPTOCURRENCY Toprak Ferdi KARAKUŞ....... 42 DYNAMICS OF INTELLECTUAL CAPITAL AND FINANCIAL PERFORMANCE OF BANKS IN CONTEXT OF ASEAN Dr. Wasim Ul REHMAN, Dr. Suleyman DEGIRMEN, Dr. Faryal JALIL, Hina SHABBIR ....... 43 LINKING INVENTORY EFFICIENCY, PRODUCTIVITY AND RESPONSIVENESS TO FIRM PERFORMANCE IN PAKISTAN Mirha MUBARAK, Naila SADIQ, Syeda Fizza ABBAS........ 44 IMPACT OF MARKET STRUCTURE ON THE VALUE RELEVANCE OF ACCOUNTING INFORMATION: A CASE FROM SCANDINAVIAN COUNTRIES Dr. Muzammil KHURSHID, Shoaib IRSHAD ........... 45 THE ADAPTIVE MARKET HYPOTHESIS AND CALENDAR ANOMALIES: AN EMPIRICAL EVIDENCE FROM PAKISTAN’S STOCK MARKET AND HIGHLY IMPACTED COUNTRIES FROM COVID-19 PANDEMIC Khansa KHAN, Farah NAZ...... 46 TIME VARYING MARKET EFFICIENCY AND CALENDAR EFFECTS: EVIDENCE FROM STOXX EUROPE CHRISTIAN INDEX Tayyaba YOUSAF, Dr. Sadia FAROOQ...... 47 DIVIDEND POLICY AND STOCK PRICE VOLATILITY IN PSX: RECONSIDERING RISK IMPLICATIONS FOR ISLAMIC AND CONVENTIONAL STOCKS Muhammad Sarfraz KHAN..... 48 EFFECT OF BEHAVIORAL CHARACTERISTICS ON STOCK INVESTMENT DECISION-MAKING: A STUDY ON INDIVIDUAL INVESTORS IN DHAKA STOCK EXCHANGE Tanzina HOSSAIN, Pallabi SIDDIQUA ..... 49 INVESTIGATION OF BIST TOURISM (XTRZM) INDEX VOLATILITY IN THE COVID-19 PERIOD Seda TURNACIGİL, Ecem ÖZHAN.... 50 DETERMINATE OF GOLD PRICES: EVIDENCE FROM PAKISTAN STOCK EXCHANGE Kamran ALI, Muhammad AMIR, Naila KAUSAR, Nimra ZEESHAN...... 51 IMPACT OF INVESTOR’S BEHAVIORAL BIASES ON INVESTING DECISIONS AND INVESTMENT PERFORMANCE WITH ROLE OF DEMOGRAPHICS: EVIDENCE FROM THE INVESTMENT SECTOR OF PAKISTAN Syeda Fizza ABBAS, Anam TOQEER, Ramsha BASHARAT ...... 52 APPLIED SCIENCES CONCEPTUAL FRAMEWORK OF OPERATION AND MAINTENANCE COSTS FOR HIGHWAY PROJECT IN BANGLADESH Monirul ISLAM, Sarajul Fikri MOHAMED, Syamsul Hendra MAHMUD...... 54 DETERMINING THE TALENTS OF INDIVIDUALS OPERATING IN THE LOGISTICS SECTOR WITH FUZZY AHP Kenan ORÇANLI, Mustafa POLAT..... 56 RANKING OF G20 COUNTRIES IN TERMS OF LIVEABILITY BY ELECTRE METHOD Ayhan DEMİRCİ, Gökçe MANAVGAT......... 58 PRIORITIES IN MEASURING THE PERFORMANCE OF REVERSE LOGISTICS: AHP METHODOLOGY Özgür Uğur ARIKAN .... 59 THE EFFECT OF COVID 19 PANDEMIC ON SUPPLY ACTIVITIES IN TURKEY Köksal HAZIR ....... 60 LEADERSHIP SERVANT LEADERSHIP AND ORGANIZATIONAL PERFORMANCE: A MEDIATION OF ORGANIZATIONAL INNOVATION AND ORGANIZATIONAL LEARNING Hafiza Safia SHAUKAT, Asifa BANO.......... 63 IMPACT OF TRANSFORMATIONAL LEADERSHIP ON JOB SATISFACTION: A MEDIATING ROLE OF SCHOOL CLIMATE IN SCHOOL TEACHERS OF, PAKISTAN Komal Amjad DAR, Hafiza Safia SHAUKAT.... 64 INDIVIDUAL AND ORGANISATIONAL LEADERSHIP: ORCHESTRATING SUCCESSFUL ALLIANCE IN CHANGING TIMES Farhana Diana DERIS, Noorsidi Aizuddin MAT NOOR..... 65 INVESTIGATION OF THE EFFECT OF LEADERSHIP STYLES ON THE INNOVATIVE BEHAVIOR OF HEALTHCARE WORKERS WITH A CONTENT ANALYSIS METHOD Mustafa BEKMEZCİ, Yasemin İPEK AYSELİ...... 66 THE EFFECT OF PERCEIVED LEADERSHIP MODELS ON ORGANIZATIONAL COMMITMENT Ceren KÜTLER.............. 68 SELF-SACRIFICIAL LEADERSHIP AND UNETHICAL PRO ORGANIZATIONAL BEHAVIOR: DOES ORGANIZATIONAL SOCIAL CAPITAL MATTER? Dr. Muhammad SIDDIQUE, Kamran ALI, Muhammad AMIR, Amna RANA .......

70 ORGANIZATIONAL BEHAVIOR SILENCE OF DISABLED OFFICERS IN PUBLIC INSTITUTIONS AND THE REASONS FOR SILENCE: A RESEARCH ON DISABLED OFFICERS WORKING IN PUBLIC INSTITUTIONS IN SILIFKE Kadir Kazım HARMANYERİ...... 72 INCREASED CAUSES OF OCCUPATIONAL BURNOUT Z. Mehmet FIRAT.......... 73 COMPARISON OF GENERATIONS IN TERMS OF WORK VALUE AND ATTITUDES Seval KARAKUŞ........... 74 THE IMPACT OF COVID-19 ON JOB INSECURITY AND EMOTIONAL EXHAUSTION: MODERATING EFFECT OF JOB EMBEDDEDNESS Dr. Muhammad SIDDIQUE, Kamran ALI, Muhammad AMIR, Mahnoor ASHFAQ ....... 75 THE EFFECT OF ALTRUISTIC BEHAVIOUR ON INTENTION TO QUIT Hüseyin ASLAN, İbrahim Sani MERT ...... 76 THE EFFECTS OF GENERATIONAL DIFFERENCES ON WORKPLACE MOTIVATION Aiza SAEED, Fizza SADIQ, Gohar FATIMA, Dr. Wasim Ul REHMAN ....... 77 IMPACT OF EMPLOYEE PERCEPTIONS OF ORGANIZATIONAL DNA ON ORGANIZATIONAL COMMITMENT Mustafa BEKMEZCİ, Erol GÜLOĞLU ...... 78 THE EFFECT OF EMPLOYEES 'ORGANIZATIONAL COMMITMENTS ON BUSINESS PERFORMANCES: A STUDY ON SILIFKE ORGANIZED INDUSTRIAL EMPLOYEES Kadir Kazım HARMANYERİ, Emine Jiyan USLU ... 79 THE EFFECT OF ORGANIZATIONAL COMMITMENT ON WORK PERFORMANCE OF INDIVIDUALS Canan TOKUCU............ 80 THE EFFECT OF HOME-BASED WORK LEVEL ON ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION DURING PANDEMIA (COVID 19) Duygu ONGAN...... 82 THE EFFECT OF MANAGER BEHAVIOR AND COMPANY POLICIES ON EMPLOYEE ORGANIZATIONAL COMMITMENT Vahap Dinç ŞAHİN .............. 83 EXAMINATION OF PERFORMANCE MANAGEMENT AND PERFORMANCE EVALUATION METHODS Berkcan GÜCER.... 84 THE PROBLEMS OF MOBBING ON THE EMPLOYEES IN ORGANIZATIONS AND THE EFFECTS OF MOBBING ON THE PERFORMANCE OF THE ORGANISATIONS Hacer YILDIZ...... 86 THE EFFECT OF STRESS ON PERFORMANCE AND BURNT IN ORGANIZATIONS: A STUDY ON SILIFKE MUNICIPALITY Seden KULAKCI ÜNAL, Prof. Dr. Mustafa BEKMEZCİ ...... 87 THE RELATIONSHIP BETWEEN STIMULATION AND PERFORMANCE Hatun CIHAN ...... 88 THE IMPACT OF FAIR WORKLOAD ALLOCATION ON WORKER PERFORMANCE: A STUDY IN A CONTAINER TERMINAL Ender GÜRGEN, Orhan ÖZGÜVEN, Mehmet Nasih TAĞ...... 89 THE AFFECT OF COVID-19 PANDEMIC TO WORKERS PSYCHOLOGICAL RESILIENCE AND RELATION WITHIN JOB PERFORMANCE Bartu ARAL, İzzet ÇELİK, Umut ATASEVER....... 91 WORK LIFE BALANCE: A STUDY OF SELECTED ORGANIZATIONAL ANTECEDENTS ON QWL AND JOB SATISFACTION AMONG WOMEN BANK EMPLOYEES Dr. Amjad ALI...... 92 THE EFFECT OF FLOW AT WORK ON PSYCHOLOGICAL WELL-BEING AND JOB SATISFACTION Hüseyin ASLAN, İbrahim Sani MERT ......... 93 THE MEDIATING ROLE OF HAPPINESS IN THE EFFECT OF CONCILIATION COMPETENCE ON JOB SATISFACTION İbrahim Sani MERT, Hüseyin ASLAN .... 94 CONTENT ANALYSIS OF THE POSTGRADUATE STUDIES ABOUT WORK SATISFACTION Pelin ZEYBEK SAYGIN, Bedriye ULUÇAY ..... 95 THE EFFECT OF INTRAPRENEURIAL BEHAVIORS OF EMPLOYEES ON THEIR JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT: A STUDY IN THE CARGO INDUSTRY Dr. Tuğrul Tekin TUNALILAR, Dr. Hakan TURGUT, Dr. İsmail TOKMAK........ 96 THE EFFECT OF ORGANIZATIONAL LOYALTY OF ACCOUNTING PROFESSIONALS ON JOB SATISFACTION: THE CASE OF MERSİN İslim HUZ ..... 98 PSYCHOLOGY MOLECULAR ASPECTS OF MAJOR DEPRESSIVE DISORDER Petek BİLİM....... 100 INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA USE ON THE RELATIONS OF MARRIED COUPLES: A QUALITATIVE RESEARCH Dilan OĞUZ, Ferhat YİĞİT, Feyruz USLUOĞLU ... 101 IMPACT OF SOCIAL MEDIA ON STUDENTS: AN EVIDENCE FROM PAKISTAN Haram AFZAL, Dr. Muzammil KHURSHID, Mahnoor SHAHID... 103 THE EFFECT OF DEPRESSION ON STUDENTS’ ACADEMIC PERFORMANCE Javeria ANWAR , Dr. Muzammil KHURSHID, Musafa YOUNAS.......... 104 A FEMININE RESISTANT STRUGGLE OF REFUGE AND RESETTLEMENT IN THE WAKE OF STATE-TERROR ATROCITIES IN THE BOOKS I AM MALALA AND NUJEEN TRANSCRIBED BY CHRISTINA LAMB: A CRITICAL STUDY ON THE BIOGRAPHIES OF MALALA AND NUJEEN Rabia IRAM, Madeeha AZHAR...... 105 EDUCATION EDUCATIONAL DEVELOPMENT OF PAKISTAN: THE IMPACT OF EDUCATIONAL POLICIES ON EDUCATION AND DEVELOPMENT OF PAKISTAN Rukhshanda AZAM, Dr. Muzammil KHURSHID, Zainab YOUSUF....... 107 RELATIONSHIP BETWEEN JOB SKILLS AND JOB SATISFACTION ON THOSE WORKING IN THE EDUCATION SECTOR Dilşat VURAL...... 108 THE FACTORS INFLUENCING THE ACHIEVEMENT OF INTERNATIONAL STUDENTS IN MALAYSIA - REFLECTIONS OF UTM ALUMNI Hamdan Bin SAID, Nor Haniza SARMIN, Nguyen Thuy VAN, Ibrahim GAMBO........ 109 THE VIRTUAL UNIVERSITY CONCEPT - CREATING STUDENT VALUE IN THE NEW NORMAL Przemysław STACH, Ryszard ĆWIERTNIAK, Katarzyna KOWALSKA-JARNOT, Karolina WORYTKIEWICZ-RAŚ, Barbara WACHUŁKA-KOŚCIUSZKO......... 110 PARTNERSHIPS IN ACADEMIC WRITING IN ELECTRONIC SYMPOSIUMS AFTER THE COVID-19 PANDEMICS Dr. İbrahim BOZ.......... 112 EFFECT OF DIGITALIZATION ON THE PERFORMANCE OF EDUCATIONAL INSTITUTIONS Emine Esra AÇAR ....... 113 DOES DISTANCE COLLEGE EDUCATON CAUSE PRODUCTIVITY INCREASE IN SOCIETIES? Dr. İbrahim BOZ....... 114 OPINIONS OF PARENTS OF STUDENTS WITH MENTAL DISABILITIES ABOUT THE QUALITY OF DISTANCE EDUCATION FOR THEIR CHILDREN Aqsa MUSTAFA, Dr. Wasim Ul REHMAN....... 115 IMPACT OF COVID-19 ON THE MENTAL HEALTH AND EDUCATION OF STUDENTS: AN EVIDENCE FROM PAKISTAN Hassan Abbas KHOKHAR, Muhammad MAUZZAN, Muhammad ABUBAKAR......... 116 EXPLORING TEACHERS’ TEACHING PRACTICES AND USE OF TECHNOLOGY IN TEACHING GCE A-LEVEL MATHEMATICS Chinghao CHUA, Prof. Madya Azlina binti Mohd KOSNIN, Prof. Keejiar YEO ........... 117 DAFFODIL INTERNATIONAL UNIVERSITY UNPRECEDENTED IMPACT OF COVID-19 ON TOURISM SECTOR IN BANGLADESH Sunjida KHAN, Shanjida CHOWDHURY, Shahiduzzaman Khan SHAHI ......... 119 IMPACT OF COVID-19 ON IN-STORE PURCHASES: A CASE STUDY ON DHAKA CITY OF BANGLADESH Dewan Golam Yazdani SHOWRAV, Sayed Farrukh AHMED ....... 120 FACTORS INFLUENCING CUSTOMERS’ BUYING DECISIONS OF MOBILE PHONE IN DHAKA, BANGLADESH Ahsan AL- RIFAT, Jasia MUSTAFA, Siddiqur RAHMAN .......... 121 ANALYSING THE SIGNIFICANCE OF ESG REPORTING IN BOND MARKET: FACTOR ANALYSIS ASIA PACIFIC REGION Umme KULSUM, Siddiqur RAHMAN......... 122 AN EMPIRICAL STUDY ON THE EMPLOYMENT SITUATION OF PHYSICALLY IMPAIRED INDIVIDUALS DURING COVID-19 PANDEMIC Lam Mim AHAMED ... 123 IMPACT OF SALES PROMOTION TECHNIQUES OF ONLINE PLATFORM OF BANGLADESH ON CONSUMER BUYING BEHAVIOUR: A STUDY OF EVELY Dr. Sayedul ANAM, Md. Arif HASSAN, Md. KAMRUZZAMAN.......... 124 MANAGEMENT COMPULSORY CHANGE OF ORGANIZATIONAL STRUCTURE IN NON GOVERNMENTAL ORGANIZATIONS Kemal EROĞLUER..... 126 CHANGE MANAGEMENT AND INNOVATION IN BUSINESS Şakir ZENGİN......... 128 IS THE FOG CLEARING AWAY? EVALUATION OF AN UNDERTHEORIZED APPROACH TO ORGANIZATIONAL REPUTATION Asst. Prof. Dr. Volkan YÜNCÜ......... 129 HOW TO MAINTAIN STRATEGIC MOMENTUM IN COVID 19 PANDEMIC Haluk KORKMAZYUREK ...... 130 A RESEARCH ON REGIONAL AND SECTORAL PROBLEMS OF THE BUSINESSES IN SILIFKE ORGANIZED INDUSTRIAL ZONE Bedriye ULUÇAY, Muhammet SAYGIN ....... 131 THE RELATIONSHIP BETWEEN THE MANAGEMENT OF THE HUMAN RESOURCES AND PROFESSIONAL ETHICS Elif YILDIRIM ............ 132 PERFORMANCE MANAGMENT FROM MANAGMENT BY OBJECTIVES (MBO) TO OBJECTIVES AND KEY RESULTS (OKR) Bahadır AÇAR............. 133 RISK MANAGEMENT PLANNING FOR THE ARCHITECTURAL HERITAGE SITES Asst. Prof. Dr. M. Semih ÖZKAN...... 134 ODESSA STATE ACADEMY OF CIVIL ENGINEERING AND ARCHITECTURE POSTPANDEMIC VERSION OF MARKETING STRATEGY Olena CHERNIEVA .... 136 FORMATION AND DEVELOPMENT OF URBAN AGGLOMERATIONS: UKRAINE'S EXPERIENCE Anastasiia PANDAS, Nataliia SEROHINA ......... 137 THE INVESTMENT ATTRACTION OF THE CONSTRUCTION INDUSTRY AND ITS IMPACT ON THE REGIONAL DEVELOPMENT STRATEGY Svitlana RAKYTSKA, Olha KAMBUR, Oksana ZHUS, Natalija PETRYSCHCENKO.....…139 INTELLECTUAL AND PSYCHOLOGICAL CAPITAL IN ORGANIZATIONS IMPLICATION OF INSTITUTIONAL THEORY ON INTELLECTUAL CAPITAL AND FIRM’S PERFORMANCE IN ANNUAL REPORTS Samia RASHEED, Anum ASGHAR, Dr. Wasim Ul REHMAN .....

142 INTELLECTUAL CAPITAL IN PERSON TO PERSON RELATION Mahnoor RAFIULLAH, Anam SHAHZADI, Riffat SADIQQUE, Dr. Wasim Ul REHMAN........ 143 INTELLECTUAL CAPITAL (IC) IMPACT ON UNIVERSITY PERFORMANCE Zainab DASTGHEER, Umama MOHSIN, Dr. Wasim Ul REHMAN....... 144 GREEN INTELLECTUAL CAPITAL AND SUSTAINABLE PERFORMANCE OF AN ORGANIZATION: MODERATING ROLE OF COVID-19 Malika SHABBIR, Mehwish SHAHID, Kinza ANSAR, Dr. Wasim Ul REHMAN ....... 145 EXPLORING THE IMPACT OF COVID-19 ON EMPLOYEES PSYCHOLOGICAL CAPITAL STATE Yavuz KORKMAZYUREK ....... 146 ORGANIZATIONAL BEHAVIOR IN HEALTH INSTITUTIONS AN EMPIRICAL RESEARCH ON THE EFFECT OF HEALTHCARE EMPLOYEES’ JOB ENGAGEMENT ON THEIR BURNOUT LEVEL IN MERSIN CITY TRAINING AND RESEARCH HOSPITAL Esra ASAR, Metin OCAK….148 AN EMPIRICAL RESEARCH ON THE EFFECT OF HEALTHCARE EMPLOYEES’ JOB ENGAGEMENT ON THEIR JOB PERFORMANCE IN MERSIN CITY TRAINING AND RESEARCH HOSPITAL Esra ASAR, Metin OCAK ........ 150 ANALYSIS OF BURNOUT AND MOBBING LEVELS OF THOSE WHO WORK AS AN IT STAFF IN PUBLIC HOSPITALS Medine GÜL ..... 151 THE IMPORTANCE OF STRATEGIC HUMAN RESOURCES IN HEALTH INSTITUTIONS Ayşegül YÜCE...... 152 MOBBING IN HEALTH INSTITUTIONS Şeyda Nur URAL..... 153 THE EFFECT OF HEALTHCARE WORKERS ORGANIZATIONAL CITIZENSHIP BEHAVIOURS AND INNOVATION PERFORMANCES ON BREASTFEEDING SUCCESS Kenan ORÇANLI, Yasemin İPEK AYSELİ ........... 154 ENTREPRENEURSHIP THE RELATIONSHIP BETWEEN HUMAN CAPITAL, SELF-EFFICACY, AND OPPORTUNITY ENTREPRENEURSHIP: THE MODERATING EFFECT OF POWER DISTANCE Seçkin DOĞAN, Mehmet Nasih TAĞ........ 157 SOCIAL ENTREPRENEURSHIP AND SOCIAL ENTREPRENEURS Aynur ÇELİK..... 158 A "SOCIAL SUSTAINABILITY" ISSUE: URBAN TRANSFORMATION Nihal ZENGİN, F. Duygu SABAN .... 159 THE MEDIATING ROLE OF STRATEGY-MAKING PROCESS IN THE RELATIONSHIP BETWEEN JOB CRAFTING, PERCEIVED ORGANIZATIONAL SUPPORT AND INTRAPRENEURSHIP Sevcan PINAR, Hasan BOZTOPRAK ....... 160 INNOVATION AND DIGITALIZATION USING MACHINE LEARNING CLASSIFIERS TO RECOGNIZE THE CONCURRENT PATTERNS FOR HOTELLİNG �� CONTROL CHARTS Kenan ORÇANLI, Burak BİRGÖREN ....... 162 MOST INNOVATIVE COMPANIES: WHAT THEY APPRISE ON TWITTER? Esra G. KAYGISIZ.... 164 DIGITAL TRANSFORMATION IN HUMAN RESOURCES MANAGEMENT Özge Sıla SELVİTOPU .......... 166 HUMAN RESOURCES MANAGEMENT TODAY'S IMPORTANCE OF STRATEGIC HUMAN RESOURCES MANAGEMENT FOR ORGANIZATIONS AND EXPECTATIONS FOR THE FUTURE Oğuz SARI...... 168 EMPLOYEE MOTIVATION IN ORGANIZATIONS IN THE CONTEXT OF STRATEGIC HUMAN RESOURCES MANAGEMENT Nurdan ÖZDEMİR........ 169 THE EFFECTS OF THE APPLICATIONS OF THE HUMAN RESOURCES ON THE EMPLOYEES’ PERFORMANCES Nilay GÖK ........... 170 PERFORMANCE MANAGEMENT IN STRATEGIC HUMAN RESOURCE MANAGEMENT Dila KAYA ......... 171 IMPORTANCE OF THE HEALTH AND SAFETY OF EMPLOYEES IN ENTERPRISES IN TERMS OF STRATEGIC HUMAN RESOURCES MANAGEMENT PRACTICES Hasan ÖZER ...... 173 HISTORICAL DEVELOPMENT OF HUMAN RESOURCES MANAGEMENT Burak ATALAY....... 174 INTERDISCIPLINARY STUDIES STRATEGIC GAME CHANGER OF NEW GENERATION WARFARE: UNMANED AIR VEHICLES TECHNOLOGY Tolga ÖZ ....... 176 DIAGNOSTICS DEVICES FOR IMPROVING THE WORLD: MICROFLUIDIC PAPER-BASED ANALYTICAL DEVICES INTEGRATED WITH SMARTPHONE FOR COLORIMETRIC DETECTION OF DOPAMINE Fateme GHORBANI VALIKCHALI, Mostafa RAHIMNEJAD, Abbas RAMYAR ..... 177 WOUND HEALING: AN OVERVIEW OF WOUND DRESSINGS ON HEALTH CARE Mona SADEGHI-AGHBASH, Mostafa RAHIMNEJAD, Hassan ADELI, Farideh FEIZI...... 179 CLINICAL APPLICATION OF ARTIFICIAL INTELLIGENCE IN MAXILLOFACIAL RADIOLOGY Hakimeh GHORBANI...... 180