TY - BOOK AU - Kırım,Arman TI - Strateji ve bire-bir pazarlama CRM T2 - Sistem Yayıncılık SN - 9753221924 AV - HF5415.5 .K57 2003 PY - 2003/// CY - İstanbul PB - Sistem KW - Customer relations KW - Marketing KW - Relationship marketing N1 - Includes bibliographical references and index ER -