TY  - BOOK
AU  - Sutherland,Max
AU  - Sylvester,Alice K.
AU  - Kalınyazgan,İnci Berna
TI  - Reklam ve tüketici zihni
SN  - 9758378961
AV  - HF5822 .S8420 2003
PY  - 2003///
CY  - Ankara
PB  - MediaCat
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Original title: Advertising and the mind of the consumer : what works, what doesn’t, and why
ER  -