TY  - BOOK
AU  - Birn,Robin
TI  - The effective use of market research
SN  - 0585377820
AV  - HF5415.2 B498 1999
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Marketing research
KW  - Marketing
KW  - Decision making
UR  - http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=61223
ER  -