TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Reynolds,Paul
TI  - Introduction to marketing: a step-by-step guide to all the tools of marketing
T2  - Marketing in Action Series
SN  - 058537967X
AV  - HF5415 L2626 1999
PY  - 1999///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
UR  - http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=62795
ER  -