TY - BOOK AU - Brethauer,Dale M. TI - New product development and delivery ensuring successful products through integrated process management SN - 0814426565 AV - HF5415.153 B74 2002 PY - 2002/// CY - New York PB - AMACOM KW - New products KW - Marketing UR - http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=72961 ER -