TY  - BOOK
AU  - Lempert,Phil
TI  - Being the shopper
SN  - 0471263737
AV  - HF5415.32 L45 2002
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons
KW  - Consumer behavior
KW  - Consumption (Economics)
KW  - Marketing
UR  - http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=74070
ER  -