TY  - BOOK
AU  - DeBonis,J.Nicholas
AU  - Balinski,Eric W.
AU  - Allen,Phil
TI  - Value-based marketing for bottom-line success: 5 steps to creating customer value 
SN  - 007141682X
AV  - HF5415.13 D378 2003
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer services
KW  - Management
KW  - Marketing
UR  - http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=80493
ER  -