TY  - BOOK
AU  - Baker,Michael J.
TI  - The Marketing book
SN  - 0585459525
AV  - HF5415 M297455 2003
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
UR  - http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=86073
ER  -