TY  - BOOK
AU  - Wilmshurst,John
AU  - Mackay,Adrian
TI  - The Fundamentals and practice of marketing
SN  - 0585462836
AV  - HF5415 W5476 2002
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
UR  - http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=86147
ER  -