TY  - BOOK
AU  - Morden,Tony
TI  - Business strategy and planning: text and cases 
SN  - 0077077180
AV  - HD30.28 .M646 1993
PY  - 1993///
CY  - London, New York
PB  - McGraw-Hill Book Co.
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -