TY  - BOOK
AU  - Clark,Ruth Colvin
AU  - Mayer,Richard E.
TI  - E-Learning and the science of instruction: proven guidelines for consumers and designers of multimedia learning 
SN  - 0787960519
AV  - HF1106 .C55 2003
PY  - 2003///]
CY  - San Francisco, CA
PB  - Jossey-Bass/Pfeiffer
KW  - Business education
KW  - Computer-assisted instruction
N1  - Includes bibliographical references (pages 295-307) and index; e-Learning: Promise and Pitfalls --; The e-Learning Bandwagon --; What Is e-Learning? --; e-Learning Development Process --; Two Types of e-Learning Goals: Inform and Perform --; Is e-Learning Better? Media Comparison Research --; What Makes e-Learning Unique --; e-Learning: The Pitfalls --; What Is Good e-Courseware? --; Three Types of e-Learning --; e-Learning to Support Human Learning Processes --; How People Learn from E-Courses --; How Do People Learn? --; How e-Lessons Affect Human Learning --; What Is Good Research? --; Applying the Multimedia Principle: Use Words and Graphics Rather Than Words Alone --; Multimedia Principle: Include Both Words and Graphics --; Psychological Reasons for the Multimedia Principle --; Evidence for Using Words and Pictures --; Applying the Contiguity Principle: Place Corresponding Words and Graphics Near Each Other --; Contiguity Principle: Place Printed Words Near Corresponding Graphics --; Psychological Reasons for the Contiguity Principle --; Evidence for Presenting Words at the Same Time as Corresponding Graphics --; Applying the Modality Principle: Present Words as Audio Narration Rather Than Onscreen Text --; Modality Principle: Present Words as Speech Rather Than Onscreen Text --; Psychological Reasons for the Modality Principle --; Evidence for Using Spoken Rather Than Printed Text --; Applying the Redundancy Principle: Presenting Words in Both Text and Audio Narration Can Hurt Learning --; Redundancy Principle One: Avoid Presenting Words as Narration and Identical Text in the Presence of Graphics
N2  - "Written for e-learning consumers and designers, novice and seasoned alike, this essential resource will be your guide to building successful multimedia programs for years to come."--Jacket
ER  -