TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0324181485
AV  - HF5415.2 .Z54 2003
PY  - 2003///
CY  - Australia
PB  - Thomson
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -