TY  - BOOK
AU  - Bennett,Peter D.
AU  - Lamm,Robert P.
AU  - Fry,Robert A.
TI  - Marketing
T2  - McGraw-Hill series in marketing
SN  - 0070047219
AV  - HF5415 .B4293 1988
PY  - 1988///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -