TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
T2  - The Prentice-Hall series in marketing
SN  - 0133572609
AV  - HF1009.5 .K39 1989
PY  - 1989///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. edition of: Multinational marketing management. 3rd edition c1984; Includes bibliographical references and indexes; -- Marketing: A Universal Discipline; --The Three Principles of Marketing; --Global Marketing: What It Is and What It Is No; t--The Importance of Global Marketing; --Management Orientations; --Driving and Restraining Forces Affecting Global Integration and Global Marketing; --The 18 Guiding Principles of the Marketing Company; --Which Company Is Transnational?; --The Global Marketing Environmen; t--The Global Economic Environmen; t--The World Economy--An Overview; --Economic Systems; --Stages of Market Developmen; t--Stages of Economic Developmen; t--Income and Purchasing Power Parity Around the Globe; --The Location of Population; --Marketing and Economic Developmen; t--Balance of Payments; --Trade Patterns; --International Trade Alliances; --The World Trade Organization and GATT; --Regional Economic Organizations; --Social and Cultural Environmen; t--Basic Aspects of Society and Culture; --Analytical Approaches to Cultural Factors; --Social and Cultural Environments: Impact on Marketing Industrial Products; --Social and Cultural Environments: Impact on Marketing Consumer Products; --Cross-Cultural Complications and Suggested Solutions; --The Political, Legal, and Regulatory Environments of Global Marketing; --The Political Environmen; t--International Law; --Sidestepping Legal Problems: Important Business Issues; --Conflict Resolution, Dispute Settlement, and Litigation; --The Regulatory Environmen; t--Ethical Issues; --Euro Disney (A); --Euro Disney (B); --Coca-Cola: Universal Appeal?; --The Education of an Expat
ER  -