TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing research
T2  - McGraw-Hill series in marketing
SN  - 0077074297
AV  - HF5415.2 .C48 1992
PY  - 1992///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing research
N1  - Includes bibliographical references and index; Part 1 General Introduction; 1     Nature and Scope of Marketing Research; Part 2 Basic Techniques; 2     Methodologies of Marketing Research; 3     Introduction to Sampling; 4     Types of Sampling; 5     Questionnaires; 6     Interviewing; 7     Qualitative Research and Attitude Research; Part 3 Specific Research Applications; 8     Continuous Marketing Research; 9     Test Marketing; 10     Advertising Research; 11     Business to Business Research; 12     International Marketing Research; Part 4 Data Handling and Interpretation; 13     Final Stages of the Survey; Appendix 1         Sources of Secondary Data; Appendix 2         Case Studies; 1     How Tesco keeps the Customer Satisfied; 2     Music Making in Britain; 3     Qualitative Research in Ethnic Minority Communities in Britain; 4     Mystery Shoppings Contribution to London Underground Investment Decisions; 5     Market Research and Water Supply; 6     Art Sponsorship: The Tate Gallery; 7     Achieving Prestige Status: Audi's successful strategy; 8     Regenerating a traditional family-based product; 9     Cultural values and Asian markets; 10     Perspectives on older consumers
ER  -