TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior: concepts and applications 
T2  - McGraw-Hill series in marketing
SN  - 0070387672
AV  - HF5415.32 .L677 1993
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references (pages 733 pages 782) and index; Preface; Pt. I	Studying Consumer Behavior; Ch. 1 Introduction; Ch. 2 Understanding Consumers and Market Segments; Pt. II	Environmental Influences on Consumer Behavior; Ch. 3	Culture; Ch. 4	Subcultures; Ch. 5	Social Class; Ch. 6	Social Groups; Ch. 7	Family; Ch. 8	Personal Influence and Diffusion of Innovations; Pt. III	Individual Determinants of Consumer Behavior; Ch. 9	Personality and Self-Concept; Ch. 10	Motivation and Involvement; Ch. 11	Information Processing; Ch. 12	Learning and Memory; Ch. 13	Attitudes; Ch. 14	Changing Attitudes; Pt. IV	Consumer Decision Processes; Ch. 15	Problem Recognition; Ch. 16	Search and Evaluation; Ch. 17	Purchasing Processes; Ch. 18	Postpurchase Behavior; Pt. V	Additional Dimensions; Ch. 19	Modeling and Researching Consumer Behavior; Ch. 20	Consumerism; Ch. 21	Organizational Buyer Behavior; Cases; Notes; Index
ER  -