TY  - BOOK
AU  - Johnson,Eugene M.
AU  - Kurtz,David L.
AU  - Scheuing,Eberhard E.
TI  - Sales management: concepts, practices, and cases 
T2  - McGraw-Hill series in marketing
SN  - 0070326525
AV  - HF5438.4 .J62 1994
PY  - 1994///]
CY  - New York
PB  - McGraw-Hill
KW  - Sales management
N1  - Includes bibliographical references (pages 518-547) and index
ER  -