TY  - BOOK
AU  - Meyers,Herbert M.
AU  - Lubliner,Murray J.
AU  - Üsdiken,Zehra
TI  - Başarılı ambalaj başarılı pazarlama =: The marketer's guide to successful package design 
SN  - 9758296647
AV  - HF5770 .M4619 2004
PY  - 2004///
CY  - İstanbul
PB  - Rota
KW  - Marketing
KW  - Packing
KW  - Design
N1  - Includes glossary (pages [263]-270); Translation of : The marketer's guide to successful package design; Cover title: " Faydalı Marketing Kitapları "
ER  -