TY  - BOOK
AU  - Kotler,Philip
AU  - Bakkal,Aslı Kalem
TI  - A'dan Z'ye pazarlama: pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram 
SN  - 9756347597
AV  - HF5415 .K68 2005
PY  - 2005///
CY  - İstanbul
PB  - MediaCat Kitapları
KW  - Marketing
N1  - Translation of :"Marketing insights from A to Z 80 concepts every manager needs to know"; Includes bibliographical references
ER  -