TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Setiawan,Iwan
AU  - Dündar,Kıvanç
TI  - Pazarlama 3.0: ürün, müşteri, insan ruhu 
T2  - Optimist yayınları
SN  - 9789757051756
AV  - HF5415 .K68 2010
PY  - 2010///
CY  - İstanbul
PB  - Optimist
KW  - Marketing
N1  - Original title: Marketing 3.0 ; from products to customers to the human spirit; Includes biliographical references and index
ER  -