TY  - BOOK
AU  - Örs,Hüsniye
TI  - Hizmet pazarlama etkinliği ve kalite
SN  - 9789944165037
AV  - HD9980.5 .O77 2007
PY  - 2007///
CY  - Ankara
PB  - Gazi Kitabevi
KW  - Service industries
KW  - Marketing
KW  - Quality control
KW  - Customer services
KW  - Management
N1  - Bibliography: pages 221-235
ER  -