TY  - BOOK
AU  - Trompenaars,Alfons
AU  - Hampden-Turner,Charles
TI  - Riding the waves of culture: understanding diversity in global business 
SN  - 9780071773089
AV  - HD30.55 .T76 2012
PY  - 2012///]
CY  - New York
PB  - McGraw-Hill
KW  - Comparative management
KW  - Management
KW  - Cross-cultural studies
KW  - Corporate culture
KW  - Social values
KW  - Intercultural communication
N1  - Includes index; Includes bibliographical references and index; -- An introduction to culture; -- The one best way of organizing does not exist; -- The meaning of culture; -- Relationships and rules; -- The group and the individual; -- Feelings and relationships; -- How far we get involved; -- How we accord status; -- How we manage time; -- How we relate to nature; -- National cultures and corporate cultures; -- Toward international and transnational management; -- Reconciling cultural dilemmas; -- When two worlds collide; -- The diversity of diversity; -- Summary and conclusions
N2  - "Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century's most pressing management concerns-effectively leading people and organizations in an increasingly global business environment. Today's business landscape is barely a shadow of what it was only a few years ago, when managers' main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage."--Publisher's website
ER  -