TY  - BOOK
AU  - Frank,Robert H.
TI  - Microeconomics and behavior
SN  - 9780073375946
AV  - HB171.5 .F733 2010
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Microeconomics
KW  - Economic man
KW  - Self-interest
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Introduction --; The theory of consumer behavior --; The theory of the firm and market structure --; Factor markets --; Externalities, public goods, and welfare
ER  -