TY - BOOK AU - Mayer,Richard E. ED - Cambridge University Press. TI - Multimedia learning SN - 9780521514125 AV - LB1028.5 .M36 2009 PY - 2009/// CY - Cambridge, New York PB - Cambridge University Press KW - Computer-assisted instruction KW - Interactive multimedia N1 - Includes bibliographical references (pages 281-294) and indexes; -- Preface; -- Section I: Introduction to Multimedia Learning; -- The promise of multimedia learning; -- The science of instruction: determining what works in multimedia learning; -- The science of learning: determining how multimedia learning works; -- Section II: Principles for Reducing Extraneous Processing in Multimedia Learning; -- Coherence principle; -- Signaling principle; -- Redundancy principle; -- Spatial contiguity principle; -- Temporal contiguity principle; -- Section III: Principles for Managing Essential Processing in Multimedia Learning; -- Segmenting principle; -- Pretraining principle; -- Modality principle; -- Section IV: Principles for Fostering Generative Processing; -- Multimedia principle; -- Personalization, voice, and image principles; -- Section V: Conclusion; -- Principles of multimedia design N2 - Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning UR - http://catdir.loc.gov/catdir/toc/ecip0818/2008021185.html UR - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607859&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA UR - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607859&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA ER -