TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. AU - Orel,Fatma Demirci TI - Pazarlama araştırması T2 - Yayın no. SN - 9786053200741 AV - HF5415.2 .B779 2015 PY - 2015///] CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - SPSS for Windows KW - Marketing research N1 - Includes bibliographical references (pages [627]-645) and index ER -