TY  - BOOK
AU  - Janda,Michael
TI  - Burn your portfolio: stuff they don't teach you in design school, but should 
SN  - 9780321918680
AV  - NC590 .J363 2013
PY  - 2013///]
CY  - [San Francisco, Calif.]
PB  - New Riders
KW  - Graphic arts
KW  - Vocational guidance
KW  - Commercial art
N1  - Includes index; INTRODUCTION; --Burn your portfolio...really?; --Acknowledgments; --HUMAN ENGINEERING; --The big fat secret; --The extra mile; --Soak up advice; --You are not your work; --Be nice to everyone; --Drama is for soap operas; --No more flying solo; --Gripes go up; --The stress bucket; --Two types of grandpas; --Be a wall painter; --Every position can be electrifying; --Lead or be led; --Half the victory; --The value of downtime; --I'm not a writer; --Toot your own horn; --Don't work in a vacuum; --The graphic design megazord; --Live as a team, die as a team; --Everyone does something better than you; --You are responsible for your own time; --ART SMARTS; --OCD is an attitude; --Polishing turds; --Hairy moles; --This is not verbatimville; --Shock and awe; --Art is meant to be framed; --It is never to late for a better idea; --Filler failures; --A river runs through it; --Comps or comprehensive?; --Design like the wind; --Type fast; --How to eat an elephant; --The Venus initiative; --Process-a-palooza; --Hiking your way to successful projects; --Solving end-of-day rush; --Why projects blow up; --The lo-fi PDA; --Bring out your dead; --Shake the bushes or get bit; --Red flags and extinguishers; --Brainstorms are 90 percent bad ideas; --The communal Brain; --TWO EARS, ONE MOUTH; --The ultimate email formula; --Beware the red dot; --Email black holes; --Even the Lone Ranger had Tonto; --Canned communication; --Tin can phones; --Vicious vernacular; --An army of support; --Friendly updates; --Deadline ballet; --Big brother; --The domino effect; --Avoid the W.W.W; --Be afraid to click "send"; --The tragedy of time zones; --HAPPY HEAD HONCHOS; --Designers are from Mars, clients are from Venus; --Let your client leave their mark; --"Forgiveness" points --; Let your client be the 800-pound gorilla; --Do your genealogy; --Never give your client homework; --Assume that people are clueless; --Long-term relationship value vs. single transaction profit; --Oddities at the start mean oddities at the end; --Don't be the desperate girlfriend; --Stand in manure, smell like manure; --Never fire a client?; --"We decided to go another direction" means "you suck"; --There are such things as stupid questions; --You can't get mad at math; --You have 65 seconds to land a job; --How to ask for a raise without asking for a raise; --MIND YOUR BUSINESS; --Do what you love; the money will follow; --A business that looks orderly; --Making cents of it all; --How to calculate a burn rate; --The fixed-bid pricing dartboard; --Beware of line-item pricing; --"No charge" doesn't mean "free"; --How to flush out a budget; --Twenty-piece chicken McNuggets; --Nonprofits for non-profit; --The code of fair practice; --Contractual mumbo jumbo; --"Etcetera" has no business in your business; --You don't have to sign off on this; --B.A.M. lists; --One line that changed everything about collections; --A business is an organism that wants to die; --If I've got a dollar, you've got a dollar, but no partners; --If you want to win the game, you have to know the score; --There is no such thing as a "meet and greet"; --How to make a capabilities presentation; --Floods happen; --Flexibility, not freedom; --Never do undocumented work; --Next worry date; --Nickels and dimes are for lemonade stands; --Only terrorists like hostage situations; --Oh where, oh where has my hundred thousand dollars gone? Oh where, oh where can it be?; --Don't do anything you can pay someone ten dollars per hour to do; --"Skin in the game" usually means "free"; --Three-month "lifetime" guarantee; --"Bring your own boss," whatever that means; --How to bite the bullet; --Index; --About the author
N2  - Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts
ER  -