TY  - BOOK
AU  - Eiseman,Leatrice
TI  - Color: messages and meanings : a Pantone color resource 
T2  - A Pantone color resource
SN  - 0971401063
AV  - BF789.C7 E57 2006
PY  - 2006///
CY  - Gloucester, Mass., Cincinnati, Ohio
PB  - Hand Books Press, Distributed by North Light Books
KW  - Commercial art
KW  - Color in advertising
KW  - Color in marketing
KW  - Color
KW  - Psychological aspects
N1  - Includes index; Color families : Red; Orange; Yellow; Brown; Blue; Green; Purple; Neutrals; White; Black; --Color in the marketplace : About advertising; For brand image and identity; In packaging; At point of purchase and displace; On visual presentations; --Spinning the color wheel; --The rank order of color : Dominant, subordinate, accent; Defining the message; Cues for color combinations; --Creating moods with color combinations; --Trends: the future is not what it used to be : Guidelines for spotting trends; --Color conversions : ink color formulas for printing
N2  - Explains the emotional response to color and covers the latest guidelines for effective color combinations, including the integration of color trends
ER  -