TY  - BOOK
AU  - Mingo,Jack
AU  - Ünal,Ali
TI  - Dünyayı innovasyonla değiştiren markalar
SN  - 9758020021
AV  - HF3021 .M5519 2008
PY  - 2008///
CY  - İstanbul
PB  - Güncel Yayıncılık
KW  - Industries
KW  - United States
KW  - History
KW  - Anecdotes
KW  - New products
KW  - Marketing
KW  - Businesspeople
KW  - Commerce
N1  - Original title: How the Cadillac got its fins :and other tales from the annals of business and marketing
ER  -