TY  - BOOK
AU  - Coffman,C.DeWitt
AU  - Recknagel,Helen J.
ED  - Cornell University.
TI  - Marketing for a full house: a complete guide to profitable hotel/motel operational planning 
SN  - 0937056030
AV  - TX911.3.M3 C64 1975
PY  - 1975///]
CY  - Ithaca, N.Y.
PB  - School of Hotel Administration, Cornell University
KW  - Marketing
KW  - Hotel management
N1  - Includes index; Bibliography: page 332
ER  -