Globalization strategy in the hotel industry - Go, Frank M; Pine, Ray (London ; New York : Routledge, 1995)
1. Introduction to globalization -- 2. The international hotel industry -- 3. Appraising the global competitive environment -- 4. Understanding the structural dynamics of the American hotel industry -- 5. Expanding in a barrier-free Europe -- 6. Sustaining the competitiveness of Hong Kong's hotel industry -- 7. Capitalizing on human resources strategy for competitive advantage -- 8. Reversing the cycle of failure through organizational renewal -- 9. Implementing globalization strategies -- 10. Competing and cooperating in the changing tourism channel system -- 11. Evolving towards a business ecosystem -- 12. Charting a new course into the twenty-first century
Includes bibliographical references (pages 383-403) and index
Keywords: Hotels -- Planning; Hotel management