TY  - BOOK
AU  - Go,Frank M
AU  - Pine,Ray
TI  - Globalization strategy in the hotel industry
SN  - 0415103223
AV  - TX911.3.P46 G64 1995
PY  - 1995///
CY  - London, New York
PB  - Routledge
KW  - Hotels
KW  - Planning
KW  - Hotel management
N1  - Includes bibliographical references (pages 383-403) and index; 1. Introduction to globalization; -- 2. The international hotel industry; -- 3. Appraising the global competitive environment; -- 4. Understanding the structural dynamics of the American hotel industry; -- 5. Expanding in a barrier-free Europe; -- 6. Sustaining the competitiveness of Hong Kong's hotel industry; -- 7. Capitalizing on human resources strategy for competitive advantage; -- 8. Reversing the cycle of failure through organizational renewal; -- 9. Implementing globalization strategies; -- 10. Competing and cooperating in the changing tourism channel system; -- 11. Evolving towards a business ecosystem; -- 12. Charting a new course into the twenty-first century
ER  -