TY  - BOOK
AU  - Nykiel,Ronald A
TI  - Marketing in the hospitality industry
SN  - 0442266979
AV  - TX911.3.M3 N94 1989
PY  - 1989///]
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Hospitality industry
KW  - Marketing
N1  - Includes index; Bibliography: pages [273]-274; Understanding the hospitality industry; -- Segmentation and the industry; -- Positioning in line with consumer preferences; -- The channels of distribution; -- Marketing in perspective; -- Your product or service in perspective: marketing strategy grid concept; -- Applying key marketing methodologies: sales; -- Applying key marketing methodologies: advertising; -- Applying key marketing methodologies: public relations; -- Applying key marketing methodologies: promotions; -- Applying key marketing methodologies: from collateral materials to VIP clubs; -- Applying key marketing methodologies: packaging; -- Applying key marketing methodologies: understanding rates; -- Applying key marketing methodologies: pricing strategies; -- The total corporate/multi-unit marketing plan; -- The total hotel/unit marketing plan; -- Marketing, operations, and research; -- Practical steps to maximize marketing; -- Travel purchasing systems: automation and beyond; -- From seed to Sequoia: corporate strategy within the hospitality industry
ER  -