Hospitality marketing management. - Reid, Robert D. (New York : Von Norstrand Reinhold, 1989)
INTRODUCTION TO MARKETING. Functions of Marketing. Introduction to Services Marketing. Overview of Marketing in the Hospitality Industry. MARKETING PLANNING, INFORMATION, AND RESEARCH. Developing a Marketing Plan. Marketing Information Systems. Market Research Methodology. UNDERSTANDING HOSPITALITY CONSUMERS. Market Segmentation and Positioning. Understanding the Behavior of Hospitality Consumers. ADVERTISING AND PROMOTION. Advertising Management. Advertising and Promotional Media. Promotions and Public Relations. HOSPITALITY GROUP SALES. Marketing Organizational Structure and Management. Group Sales. MENU DESIGN AND PRICING STRATEGIES. Planning and Designing the Menu. Pricing Theory and Practice. Notes. Index.
Includes index
Rev. edition of: Foodservice and restaurant marketing. c1983
Bibliography: pages 386-388
Keywords: Food service -- Marketing; Restaurants -- Marketing